a. Initial setup
. Intro to data sources
What types of data sources should I connect? When you are new to the use of these types of tools, you usually need a guide to guide you about what are the good practices when implementing these types…
Container Tag Implementation
The Retargetly container tag is a JavaScript code that has the following functions: Identify the users who browse your website. Synchronize users who browse the site with media buying platforms to be…
a. Collect data from your websites and landing pages
Is it easy to start tracking events from my website? Yes, very easy. You just have to paste in your website (or tag manager) a JavaScript code that we will give you. That will be enough for the Retar…
b. Collect user data from your apps using our SDKs
In order for Retargetly DMP to start tracking people who go through your apps, the first thing you should do is implement our SDK (Software Development Kit) in them. Below you can see a step by step…
c. Track impressions in a DSP, SSP or Ad Server
In order for Retargetly DMP to start tracking people who go through your campaign, the first thing you should do is implement our Java Script TAG in it. Below you can see a step by step text and imag…
d. Track conversion events for your campaigns
What is the Campaign Conversion tag? The conversion tag is a tracker offered by Retargetly DMP, which allows you to measure when a person who saw an ad (which you are tracking) manages to do a desire…
e. Click tracking on Facebook
How can you track the clicks that go through our Facebook page? As a first step we must use the Source Campaign and create a new Campaign Tag: In this step you must always select, at the time of esta…
f. Upload CRM data and get an addressable digital audience
Retargetly gives you the possibility of doing an onboarding of a CRM database to our DMP so that you can know the digital profile of the people that interest you.. Below you can see a step by step te…
g. Use the email data source to increase your CRM matching capabilities
How do you configure the distribution list to be able to capture the emails? 1- Take the list of emails that one will send via the email delivery service (ex: Mailchimp). 2- Within this base, add a n…
z. How to approve a Facebook data sharing request
The following article is a step-by-step step on how Brands can send Facebook an invitation as a Retargetly Partner. The goal is to share 3rd Party audiences to activate and connect with our DMP. Firs…
