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. Intro to data sources

Container Tag Implementation

a. Collect data from your websites and landing pages

b. Collect user data from your apps using our SDKs

c. Track impressions in a DSP, SSP or Ad Server

d. Track conversion events for your campaigns

e. Click tracking on Facebook

f. Upload CRM data and get an addressable digital audience

g. Use the email data source to increase your CRM matching capabilities

z. How to approve a Facebook data sharing request

App Segments

CRM Segments

Campaign Segments

Creating web segment rules

Cross Device Segments - You can reach users on all their devices

Facebook - Send audiences

How to combine different segments in order to maximize Reach?

How to create a new Seat and associate it with Retargetly DMP?

Look Alike Segments

Pushing a Segment / Audience to a Platform

Segment Overlap

Video Viewability Tracking

New Insigths View - Report Extraction

Overview - "General" View

Overview - Affinity View

Batch Data Sent trough SFTP to the DMP (DATA IN)

1. User Cookie Sync Process

2. Taxonomy Definition

3. Data file Ingestion

4. File format specs