How to combine different segments in order to maximize Reach?

This is a step by step guide on how to combine segments in the Retargetly DMP. First, we have this screenshot once we are inside audiences:

We selected the "Male" cluster inside "Demographics", which give us a 25 million estimated audience.

Then, we can click the "+" button below our selected profile and then we will se that it appeared a connector next to our Male Segment:

Now, we can select different clusters from the available segments in our left, and those will be added to the connection we just made with our Male Segment from before:

Notice that we can select in the dropdown of the connection if we wanna add the new segment, overlap it, or negate it to the connection.

We can continue adding segments and create new connections as many times as we want, and this will change the number of devices we can reach:

We hope this guide is useful!!

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