b. Segmentation
App Segments
To create an APP segment, the SDK extracted from the “Source - APP” section must have been previously installed in the application. Source. Users previously collected via a specific source. Timestamp…
CRM Segments
In what cases does this type of CRM Segment help me? This option offers the possibility of uploading offline databases (*.csv), to identify and activate these users programmatic environment. We can m…
Campaign Segments
Campaigns: Track code. Campaign name. Campaign ID. Site ID. Refer URL. It has a segment. Last segment. Url querystring. Placement id. Advertiser name. Advertiser ID. Once the desired rules have been…
Creating web segment rules
What are web segment rules? Once you have implemented the Retargetly Pixel on your websites, Retargetly DMP offers a range of rules that allow you to create precise segments about those users who vis…
Cross Device Segments - You can reach users on all their devices
What is a Cross Device Segment? A very common use case to understand what a cross device segment is, is to analize ourselves and see how many devices do we have (web & mobile) or how many browsers we…
Facebook - Send audiences
What is this documentation for? In this documentation you will learn from 0 to 1 how to create different kind of segments and send them as an Audience to Facebook. What is a Seat and how I create one…
How to combine different segments in order to maximize Reach?
This is a step by step guide on how to combine segments in the Retargetly DMP. First, we have this screenshot once we are inside audiences: We selected the "Male" cluster inside "Demographics", which…
How to create a new Seat and associate it with Retargetly DMP?
At this stage, we will explain how to associate the different purchase platforms to the account, to send the different audiences that are generated. Available Platforms: Google (DBM). Appnexus. Media…
Look Alike Segments
Look Alike: Based on the browsing behaviors of the users of the selected segment, we establish an Affinity vs. Reach curve with different cut-off points.
Pushing a Segment / Audience to a Platform
Once we have organized our information, it can be sent with a few simple steps directly to any DSP or Platform linked to Retargetly DMP. For this it is necessary that both the destination platform an…
Segment Overlap
What is the "Data-Overlap" option? This option allows us to understand the overlap of users of our segments against Retargetly 3rd party Segments. Via this analysis you can create small subgroups of…
Video Viewability Tracking
Is it possible to track viewability of a video? Campaign Manager and Google Studio has a functionality called Floodlight. It allows you to measure the viewability of your videos. Thus, if a new Retar…
