Overview - "General" View

In the Insights section you can see information such as:

- KPI of my Advertising Campaigns

- My Users in real time

- Interest for my users

- Purchase interests of my users

- Demographic data (Gender; Age; Device; Language)

- Geographical data.

KPI of my Advertising Campaigns

This report shows the following KPIs:

- Devices: They are the number of devices (Web Browsers or Cellular Phones) that were seen some advertising that contains my "campaign pixel tracker"

- People: As a person can be at the same time many browsers and even several cell phones, this KPI concentrates on a person beyond how many devices have been impacted by advertising.

- Impressions: It is the number of times my ad was shown to someone.

- Clicks: Once the ad was shown, clicks refers to the number of clicks made on the ads that were shown.

- Conversions As a conversion can mean different things according to the person, the conversions are configured manually and refer to whether the user came to realize that particular action (eg, users who clicked on "buy").

My Users in Real Time

Real-time users are those who:

- Are on a website where the pixel tag was implemented

- Are in a mobile app where the SDK or an integration via API was implemented

- Are somewhere where an advertisement that contains our "Campaign Tag" is playing

Interest Matters for my users

Retargetly has the possibility of categorizing the interests of your users according to their internet browsing.

How are matters of interest assigned?

Retargetly has a network of strategic partners and very diverse content. This great data source, combined with our predictive models of Machine Learning and Data Science, allow us to infer what types of interests each of these users has according to the type of sites they visit, the notes they read, their frequency, etc.

Purchase Interests of my users

Retargetly has the possibility of categorizing the intention of buying a user according to the different e-commerce sites you browse.

How is a purchase intention determined?

Retargetly has a network of strategic partners in everything that is electronic commerce. This great data source, combined with our predictive models of Machine Learning and Data Science, allow us to infer what kind of purchase intention a user has.

Demographic data (Gender; Age; Device; Language)

Geographical Data:

What types of filters can I do in this section?

All these reports can be filtered by:

Data Sources:

- All of them

- Sources

- Segments

- Audiences

Filter by Date:

- Last Day

- Last 28 days

- Last 18 days

- Last 8 days

- Custom date