1. First Steps
a. Initial setup
. Intro to data sources
Container Tag Implementation
a. Collect data from your websites and landing pages
b. Collect user data from your apps using our SDKs
c. Track impressions in a DSP, SSP or Ad Server
d. Track conversion events for your campaigns
e. Click tracking on Facebook
f. Upload CRM data and get an addressable digital audience
g. Use the email data source to increase your CRM matching capabilities
z. How to approve a Facebook data sharing request
b. Segmentation
App Segments
CRM Segments
Campaign Segments
Creating web segment rules
Cross Device Segments - You can reach users on all their devices
Facebook - Send audiences
How to combine different segments in order to maximize Reach?
How to create a new Seat and associate it with Retargetly DMP?
Look Alike Segments
Pushing a Segment / Audience to a Platform
Segment Overlap
Video Viewability Tracking
c. Insights & Analytics
User Creation
2. Advanced Configuration
Container Tag Implementation (AMP Pages)
Demographic Data Sent through the Container Tag
Getting Retargetly's web cookie user id
Google Analytics ID Synchronization
Impressions, Clicks and Conversions implementation in DCM
Sizmek Campaign Track Implementation
Synchronization of the external user ID
Tag Sending through the Container Tag
Taxonomy Creation in Retargetly DMP
3. Integrations
5. Frequently Asked Questions
- All Categories
- 1. First Steps
- c. Insights & Analytics
- Overview - Affinity View
Overview - Affinity View
In the Affinity View, we can have a better look at the Topics of Interests and Purchase Intent of my users:
The affinity table is based on th % of likeness of my users having best or worst interest in a topic vs another topic, is a total % not distributed betweeen each different section.
In all of these views we can expand every category that we have so we can see more data. The lists will be organized by % of devices reached, adding all together to 100%.
