Sizmek Campaign Track Implementation

Note: this guide assumes that print and click trackers have already been generated within the DMP platform. In case you haven't generated them yet, you can check the creation manual here.

  Within the Sizmek platform

First we go to the general list of campaigns:

Then we choose the campaign where we want to implement the trackers and go to the options:

Edit -> Settings -> Campaign Settings

Within the campaign configuration, we expand the "Third Party Tracking" option:

For the implementation of the impression tracker, we click on the drop-down with the different possible events, and choose the "Impression Tracking" option:

Then in the text box to the right of the selected option, we paste the tracker in URL format (that is, start with "https: // ..." and it is a link directly).

To implement the click tracker, click on "Add another Tracking URL" and then on the drop-down of events, click on "Click Tracking":

Finally, we add in the text box to the right of the option chosen the tracker in URL format and click on "Save".

From now on the campaign will start running with the trackers implemented and will count the events within the DMP platform.

How did we do?

Impressions, Clicks and Conversions implementation in DCM

Synchronization of the external user ID

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