. Intro to data sources
What types of data sources should I connect?
When you are new to the use of these types of tools, you usually need a guide to guide you about what are the good practices when implementing these types of tools. That is why the objective of this short article is to tell you how you should proceed in the next steps and why.
In the first place, the step you are about to take is the most important of all since in a world where more and more decisions are "data driven", having your main sources of data properly relieved is a necessary condition.
Today retargetly allows you to connect data from your website, your apps, your CRM, your campaigns, your email sources, and other ad-hoc sources. Our recommendation is that in the first days of use you can connect all these data sources to your DMP.
Why is this so important?
Because you are working on the raw material. The source of information that will allow you to then order it accurately in Segments that you will then activate in various digital advertising channels.
How long does the whole process take?
The process of connecting your data sources, then segmenting and finally activating the segments in your campaigns takes a little more time the first few times, because it takes to connect all your data sources, and then wait, depending on the traffic frequency that you receive both on your website and mobile. So, once your data sources are connected, the rest of the process usually takes 24 hours on average.
